Walking through the faceless corporation that is Mc Donalds, nothing obviously jumps out to you. Its walls a bland, uninspiring shade of beige, a monotonous colour scheme that is in every branch. The line filled with anxious, impatient customers waiting expectantly for their greasy burgers, and calorie laden meals.

The facade that Mc Donalds is trying to maintain is that of 'healthy choices.' With its health food push, McDonald’s is trying to reshape the public’s perception. For more than 50 years its been known as an icon in the world of fattening burgers and fries. It’ll be a long slog to change that impression in customers’ minds, assuming it can be done at all. Although the calories are clearly stated on the menu, awaiting customers do not seem to mind. One anonymous fast food junkie had a 'Chocolate triple thick milkshake' for breakfast at a whopping 1160 calories. When asked why he ate at Mc Donalds he simply said "I'm hungry and its right here. Its convenient. And cheap...yeah cheap don't forget that!" Not once was there the concern as to what was in his milkshake, or where the ingredients had come from.

In a vast contradiction to Mc Donalds, the vibrant colours and pungent smells hit your senses instantly. Something that immediately caught my eye was a sign advertising the fact that the fresh market took welfare and food stamps. Contradicting the ATM in Mc Donalds it showed a welcoming aspect, an accepting and encouraging environment where everyone wanted to share new foods with you. The workers here were friendly and approachable, whereas Mc Donalds employees were part of a faceless brand, with not a spec of a welcoming atmosphere. As I began to speak to the workers they all began to say the same thing. They wanted to educate people and encourage them to eat healthily. One man owned a school which educated youngsters in the art of eating healthily and making healthy food. He explained to me that 'Organic food stimulated a healthy community,healthy body and healthy mind.' Another woman, 'Tara' said she had been buying organic produce for 21 years because she 'trusted the ingredients more' and 'food tasted alot nicer if the ingredients were fresh.'

All the stall owners agreed that awareness of eating more healthy have certainly become more apparent in recent years. Whether it be for good reasons such as the food benefitting the taste of the meal, or bad such as obesity and food scares. And with this I couldn't agree more. Even to such extremes as to keep bees and growing vegetables on New York City rooftops.

To me its a sign of a long overdue food revolution and I think there is still alot more to come. Watch this space...